Wenn ein Film die Bezeichnung „Kunst“ bekommt ist es schon etwas besonderes. Der Klassiker „Life Cycles“ ist so ein besonderer Fall. Werbung steht dort immer aussen vor. Selten bis nie kommt so etwas vor. Diamond Back Bikes belehrt uns eines besseren. Ihr Video zum Level Link kommt der definition „Werbung“ nicht ansatzweise nahe. Mit Mühe kann man es mit einem Film gleichsetzen, aber mit Wahrscheinlichkeit kann man sagen:
„Diese Werbung ist KUNST“
„It’s been pretty mind-blowing to see this project come to life. Diamondback quite literally gave us the opportunity to make a dream a reality. Locations, travel, concept- they allowed us to take an idea and show the real character of a bike. Much like this project, Diamondback had an amazing crew working behind the scenes to offer the best bike they’ve ever made. What can I say? It’s been the ride of a life!“ – Mike Hopkins
„This concept has been cooking in my brain for quite some time, so when I had the opportunity to create something new for Diamondback I knew exactly what I wanted to do. Working with Mike, the guys from Juicy, Bruno and Secco was a pretty awesome experience. I’ve never seen a team work so hard to make something so perfect. I’m thrilled I got to be a part of this and see it through, and I really hope everyone enjoys it as much as I do.“ –Lacy Kemp
Rider: Mike Hopkins
Shot and edited by: Juicy Studios (Ryan Gibb and Scotty Carlson)
Drone footage and additional camera work: Scott Secco
Additional support and photography: Bruno Long
Story and concept: Lacy Kemp and Mike Hopkins
Locations:
Hanksville UT
Salt Lake City UT
Bellingham WA
Rossland British Columbia
Northern California
Oregon Coast